Dolores Albarracin

Dolores Albarracin is a Professor of Psychology at the University of Illinois at Urbana-Champaign. She was previously the Martin Fishbein Professor of Communication and Professor of Psychology at the University of Pennsylvania. Albarracin has conducted basic research on attitudes, behavior, and persuasion as well as applications to health promotion. She has edited two books: the Handbook of Attitudes, and Prediction and Change of Health Behavior.