Seda Ertac is an associate professor of economics at Koc University. Dr. Ertac completed a 1.5-year postdoctoral study at the economics department of the University of Chicago, and joined Koc University in February 2008. Dr. Ertac’s main field of research is experimental economics. Her work explores the malleability of non-cognitive skills and the development of preferences in children, gender differences in economic behavior, and the effects of informational and incentive policies on self-confidence, motivation and performance in organizational and educational settings. Dr.