Bertil Tungodden is a professor at the Department of Economics, Norwegian School of Economics (NHH), since 2002, where he defended his PhD in 1995. He is co-director of the research group The Choice Lab at NHH. Tungodden is also an Associated Senior Researcher at Chr. Michelsen Institute (CMI) and at several Centers of Excellence, funded by the Research Council of Norway. He was Chairman of the Norwegian Scientiﬁc Council for Economics, 2007–2009.