Avi Goldfarb is the Ellison Professor of Marketing at the Rotman School of Management, University of Toronto. He is a Research Associate at the National Bureau of Economic Research and a Senior Editor at Marketing Science. Previously, he has served in editorial roles at the Journal of Economics and Management Strategy, the International Journal of Industrial Organization, and Management Science. His research focuses on understanding the opportunities and challenges of the digital economy.

Michael Keane is Nuffield Professor of Economics at Oxford University. His current research interests include: labor economics, empirical microeconomics, econometrics, consumer choice behavior, and marketing.

Keane received a B.S. in Economics from the Massachusetts Institute of Technology, and an M.A. and Ph.D. in Economics from Brown University.