Camelia Kuhnen is an Associate Professor of Finance at the University of North Carolina -- Kenan-Flagler Business School. Dr. Kuhnen's research spans neuroeconomics, behavioral finance and corporate finance. Her work has an interdisciplinary nature, with the over-arching theme of trying to understand how people make financial and economic choices that concern them as individuals or as decision makers in firms. Her dual training in finance and neuroscience led her to conduct research in the new field of neuroeconomics. In this work Dr.